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NBDA: Bicycle Retail Radio
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.
Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate
NBDA: Bicycle Retail Radio
Intense: Building on a Legacy of Innovation
This episode’s guest is Mike Carr, Vice President of Sales and Marketing at INTENSE, to explore the brand's storied history of innovation and focus on building future success.
From its humble beginnings in the 1990s with founder and CEO Jeff Steber crafting aluminum frames in his garage, to developing performance-proven carbon models, INTENSE has always been focused on “form and function."
Mike shares how that spirit of craftsmanship and performance continues to drive the company’s evolution in today’s challenging landscape, along with the exciting new IBD-focused initiatives to reshape the future of retail partnerships.