NBDA: Bicycle Retail Radio

30 Years of Perspective: Industry Lessons and Vision with Rob Kaplan of Bulls Bikes USA

National Bicycle Dealers Association Season 5 Episode 45

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Today we sit down with Rob Kaplan, Head of Sales and Marketing at Bulls Bikes USA. With over 30 years in the cycling industry, Rob is widely respected for his thoughtful leadership and big picture vision.

He shares insights from his extensive career, his current work at Bulls, and offers valuable guidance for retailers navigating today’s challenges and ebike opportunities in bicycle retail.




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