NBDA: Bicycle Retail Radio

Retail is a Conversation: Smarter Customer Communication with Yan Lee of Zidy

National Bicycle Dealers Association Season 5 Episode 54

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With tighter margins and communication expectations evolve, it’s never been more important to meet customers where they are.

In this episode, Yan Lee, Affiliate Manager at Zidy, shares how smart retailers are moving beyond static websites to create fast, personal, and effective communication-plus, hear practical tips for engaging new riders and digital-first shoppers.

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