.png)
NBDA: Bicycle Retail Radio
The NBDA’s bicycle industry podcast brings retailers, vendors, advocates, and thought leaders to the mic for honest discussions about the latest issues facing retailers, while taking an in-depth look at the person within the profession. Content that proves relatable and thought producing, directed at exposing real-world tips and information to help retailers find success within the bicycle industry. Get more at NBDA.com.
Podcast is made possible by donations. Support the show by donating here: https://nbda.com/donate-to-the-nbda/
NBDA: Bicycle Retail Radio
When Online Discovery Meets Local Inventory
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Bicycle Retail Radio, Mike Massey, Founder and CEO of Locally, and Justin Kotzmoyer, Retail Activation Manager, explain how riders are shopping in 2026 and how independent bike shops can capture more sales.
They dive into why most purchases start online, how tools like real-time inventory and BOPIS help connect shoppers to local stores, and why broader brand coverage and local search visibility matter.
Discover insights on consumer trends, retailer best practices, and the importance of keeping commerce local to strengthen cycling communities.